Social Networking

What Are The Benefits Of Advertising On Social Media Channels?

Facebook Advertising

Facebook is THE universal social media network.

With more than 2 billion monthly users, Facebook hosts over a quarter of the world’s population, providing advertisers with an unparalleled opportunity to reach virtually anyone and everyone.

Where Facebook Advertising Shines

When it comes to ecommerce, Facebook excels at lead generation.
If you want email addresses, Facebook is the place to go, with many advertisers reporting.
The most common model used is to run a Facebook ad directly into a high-converting landing page offering some variety of a free lead magnet or bundle product.
Common examples of content for social media advertising campaigns include:

  • Whitepapers.
  • Ebooks.
  • Product coupons.
  • Sitewide discounts.
  • Limited-time offers.
  • Giveaways.
  • Free shipping.

These leads can then be nurtured with a targeted autoresponder that introduces them to your brand and products.

How To Set Up Facebook Advertising Campaigns

There are 3 core parts to setting up and running successful Facebook ad campaigns:

  • Setting up your ad
  • Setting up targeting
  • Setting up retargeting

Facebook Advertising Advanced Tactics

  • Don’t run the same exact ad(s) to all of your audiences. Your prospecting and retargeting ads should be unique, and your ads for each audience “interest” segment should be tailored to that audience.
  • Use prospecting ads to build brand awareness and teach people about your product, and then use retargeting ads to seal the deal with users who have already signaled interest. Retargeting ads are ideal for an aggressive pitch and close.
  • The use of emojis in ads has been spreading like wildfire, even among larger, more established brands. They can be very effective at driving higher CTRs, but as with all strategies, you should A/B test for yourself to be sure.
  • Always be testing! Ad fatigue is an ever-present challenge on Facebook, and it’s best to rotate in and test new ads every 2 weeks.
  • Lookalike audiences are a staple for many advertisers… and rightly so. They tend to work very well for prospecting. That said, you should take care not to layer additional targeting on top of the lookalikes if you can avoid it. You run the risk of shrinking your potential reach and missing out on valuable customers.

Plan, Create, and Implement content that truly speaks to your prospective clients

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